Thoughts on Gil Yehuda’s presentation. This was my favorite presentation, and the one I found the most useful. I’ll be able to incorporate so much of this into my classes. The talk was called “How Job Seekers Can Leverage Blogs” but this is applicable to anyone who blogs or who wants to use blogging as an information gathering tool.
The Social Media Landscape
- LinkedIn: Destination/static. It’s where people end up. Passive
- Twitter: Airport runway/constant traffic.Active
- Facebook: Someplace between a destination and an activity. Both passive and active.
- Blogs: Overall landscape. Leverage the other three.
How to Measure Online Relevance
- Presence: Where are you found? What’s your URL? Where do you participate?
- Contribution: What do you share? What value do you add?
- Reputation: What do others say about you? How do you behave? What are you known for?
- Personality: How have you responded?
5 Levels of Blogging Engagement — This was perhaps the best bit of information I got. Blogging broken down into 5 easy steps. This can also serve as a road map to finding specific information and people on the Internet.
- Awareness: See who’s out there. Google “$topic blogs” and see what comes up
- Accumulation: Collect and manage info. Use an aggrigator/reader (Google Reader, Bloglines) to manage all the blogs you’re reading.
- Participation: Comment on posts. Ask questions. Be relevant. Engage in the discussion.
- Authorship: Write your own blog. Also, encourage others to comment and participate.
- Integration: Add your blog to your other social networking sites (Facebook, LinkedIn, Twitter, and so on). Don’t create islands of information. Your information is too valuable to stand alone.
The neat thing about this is that people can participate at any level, and at multiple levels on different topics. I read lots and lots of foodie blogs, but I don’t write or comment, so for those I’m at level 1. For Information Literacy I’m at a 5.
What Blogs to Read–This is the second best piece of info. A few weeks ago I worked with students on how to search for blogs on specific topics for a PR class. I had a hard time putting my thoughts into words for them. This makes it so clear. Of course, you still have to go and find these sites, but this gives you an easy to follow checklist on what to find (or what’s still missing)
- Thought leaders/ industry movers and shakers
- Industry/trade/professional associations
- Community Sites